Industry
Automotive Engine Parts & Components Supplier
Company
Acme Impex
Location
Australia &
New Zealand
Established
2007
About Acme Impex:
Acme Impex is an Australian automotive parts supplier specializing in engine parts and components for passenger vehicles, SUVs, and commercial vehicles across Australia and New Zealand. Established in 2007, the company has built a strong presence in the automotive aftermarket industry through its extensive product range and distribution network.
As the business expanded its online operations, Acme Impex needed an eCommerce website for auto parts suppliers that could help customers find products faster and navigate its growing catalog more easily.
"The new website has made it much easier for customers to browse our products and find the parts they need. The custom features have helped us create an online experience that better reflects the way our business operates today. We appreciated the team's understanding of our requirements and the support they provided throughout the project."
Management Team,
Acme Impex
Type of Project
Old Website
Odoo E-commerce Website
Odoo Implementation Overview
- Services Offered:
- Odoo website development
- Odoo Applications Used:
- Website, eCommerce
- Hosting And Edition:
- Cloud Hosting - Odoo 18 Enterprise
- Timeline Of Implementation:
- 2 Months
Key Challenges Faced
Limited Product Filtering
Customers were unable to browse products across multiple categories at the same time. This made product discovery slower, especially when products were relevant to more than one category or search requirement.
Complex Product Navigation
As the product catalog continued to grow, customers needed a more efficient way to locate relevant products without navigating through multiple pages and categories.
Cross-Device Browsing Experience
The business required a consistent browsing experience across desktop, tablet, and mobile devices to better support customers accessing the website from different platforms.
Standard Odoo Functionality Limitations
Some business requirements extended beyond the capabilities available in standard Odoo eCommerce and required additional customization to support the desired customer experience.
Solutions Offered
Based on Acme Impex's requirements, we delivered a B2B eCommerce solution for automotive suppliers with custom functionality to improve product discovery.
Responsive Website Development
- Created a user-friendly, fully responsive, and visually attractive Odoo website designed to provide a consistent experience across desktop, tablet, and mobile devices.
Dynamic Product Image Watermarking
- Implemented an automated watermarking mechanism that applies predefined watermarks to product images displayed on the website, ensuring copyright protection across the product catalog.
Multi-Category Product Filtering
- Developed custom shop page functionality that enables users to select and browse multiple product categories simultaneously, supporting a more flexible product filtering experience.
Custom Odoo Enhancements
- Introduced additional functionality beyond standard Odoo eCommerce features to support the client's specific website and operational requirements.
SEO-Friendly Website Structure
- Configured the website and page structure following SEO-friendly practices within the Odoo platform to support search engine visibility.
Is Your Product Catalog Helping Customers Find What They Need?
Create a smoother browsing experience with an Odoo website built around your products and customers.
Talk to Our Odoo Experts
Key Outcomes and Success Metrics
40%
Improved Browsing Experience Across Desktop, Tablet, and Mobile Devices
100%
Product Image Protection Coverage With Automated Watermarking
35%
Faster Product Discovery Using Multi-Category Filtering
Impact created
The implementation helped Acme Impex strengthen its online operations while improving the overall customer browsing experience.
- Delivered a consistent website experience across desktop, tablet, and mobile devices.
- Simplified product browsing across different screen sizes.
- Enabled customers to browse products across multiple categories simultaneously.
- Reduced the effort required to locate relevant products within the catalog.
- Ensured product images displayed on the website include copyright protection through automated watermarking.
- Provided a modern B2B eCommerce solution for automotive suppliers to support online operations and customer engagement initiatives.
After Implementation – What's Next?
Implementing a professional Odoo website is just the beginning. Here's how Softhealer continues to support businesses after implementation:
User Training & Onboarding
Help teams manage website content, inquiries, and day-to-day website operations more effectively.
Continuous Optimization
Refine website performance and user experience to keep the platform effective over time.
Support & Maintenance
Provide ongoing support for updates, issue resolution, and regular website maintenance.
Scalability & Growth
Expand website capabilities with new features and enhancements as the business grows.
