Industry
Hardware and Wholesale Distribution
Company
Ragsons Kenya Limited
Location
Kenya
Established
2009
About Ragsons Kenya Limited:
Ragsons Kenya Limited is a hardware wholesale distributor in Kenya. Founded in 2009, the company has grown into a well-known name across East Africa. It offers hardware supplies, agricultural equipment, power solutions, security systems, and building materials under one platform. Managing a large product catalogue while keeping a clear product presentation was a challenge. As the business expanded, the gap between physical operations and digital presence became more visible.
The existing ERP system no longer supported business needs. This led to a move toward Odoo for wholesale and distribution management, starting with the customer-facing website. Ragsons Kenya Limited needed more than a simple website update. The business required a structured, inquiry driven B2B ecommerce platform that could handle a wide product range without showing pricing publicly. Custom Odoo website development delivered this solution.
"With the Odoo website implementation, our product presentation has become much clearer and more structured. The price inquiry feature works exactly as we needed, giving us better control over pricing communication while improving customer engagement."
Marketing Manager,
Ragsons Kenya Limited
Type of Project
Old Odoo Website
Odoo Ecommerce Website
Odoo Implementation Overview
- Services offered:
- Odoo Website Development, Custom Odoo Ecommerce Theme, Odoo Implementation, Odoo Data Migration
- Odoo applications used:
- Website, eCommerce
- Hosting and edition:
- Odoo.sh Odoo 17 Enterprise
- Timeline of Implementation:
- 3 weeks
Key Challenges Faced
Outdated Design Hurting Brand Credibility
The existing website used Odoo default theme with minimal customisation. The layout looked inconsistent across product categories. The overall visual experience did not reflect the scale or professionalism of the business.
For a wholesale distributor working with high value B2B buyers, first impressions matter. The website did not create a strong impression.
Limited Flexibility in Website Layout and Theme Structure
The standard Odoo website setup offered limited room to build a custom, structured layout. Product categories were hard to navigate. The content hierarchy was unclear.
There was no clear way to present information across a multi-category hardware and agricultural product range. Presenting hundreds of SKUs in an organised, browsable format needed layout control. The default theme simply couldn't offer it.
Missing Inquiry Based Pricing System on Odoo Website
As a wholesale distributor, Ragsons Kenya had a clear business preference. Product prices should not be publicly visible. Simply hiding prices did not solve the problem.
Customers had no clear next step. The website needed a structured price inquiry system. This system should allow customers to request pricing and connect with the sales team. It should also give full visibility and control over each interaction.
Solutions Offered
Softhealer approached this as a complete Odoo website customisation and implementation project for B2B commerce. The focus went beyond visual changes. Every decision followed a clear goal for wholesale distribution.
Custom Odoo Website Theme Development:
-
We designed and developed a custom website theme using the Odoo editor. The design moved beyond the standard layout and focused on a modern and consistent visual experience.
Typography, color, spacing, and component structure were carefully defined to match Ragsons Kenya's position as a trusted wholesale supplier.
User Experience Optimisation for Product Discovery:
- The product catalogue structure was rebuilt for clarity. Navigation was reorganised to reflect product families such as hardware, agricultural, security, power, and building materials.
This helped visitors find relevant products quickly without going through unrelated categories. It directly improved product discovery and resulted in a 30 percent improvement in navigation speed.
Smart Price Inquiry System For Hide Prices on Odoo Website:
-
Rather than simply hiding the price field, we built a structured inquiry flow inside the Odoo ecommerce platform. Product pages now include a "Request a Price" option that sends customer inquiries directly to the sales team.
This approach replaces a passive experience with a clear lead capture system that attracts serious buyers from the first interaction.
Build a Better B2B Ecommerce Website for Your Wholesale Business with Odoo
Display products clearly, manage inquiries efficiently, and give your buyers a digital experience that reflects your business. Let's talk about what's possible.
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Key Outcomes & Success Metrics
15%
Increase in more leads
35%
Increase in user engagement
30%
Faster product discovery
Impact created
The results of the Odoo website development project for Ragsons Kenya went beyond visual improvement. The new platform changed how visitors interact with the business and how the business manages incoming customer interest.
- Website content is structured around product categories with a clear and easy browsing flow.
- Visitors understand what is available right away.
- This reduces confusion and improves the time spent on the site.
- A more intuitive design and improved content hierarchy encouraged visitors to spend more time exploring products and moving between categories.
- This came directly from the improved Odoo website theme and layout structure.
- Redesigned navigation with clear product family groupings helps visitors reach the right product section faster.
- This reduces drop off and improves satisfaction for wholesale buyers researching suppliers.
- Wholesale pricing is handled through direct communication.
- The business controls what pricing information is shared, who receives it, and when it is shared.
- This avoids displaying prices to all website visitors and keeps sensitive information private.
- Every product page guides visitors to the next step, including price inquiry, category browsing, or related products.
- The customer journey follows a clear path, which improves engagement and increases conversion opportunities across key pages.
After Implementation – What's Next?
Odoo ecommerce website development does not end at go live. The platform grows with the business, and support continues after launch. Here is how we continue working with clients like Ragsons Kenya after launch.
User Training & Onboarding
Your team is trained to manage the website, update products, and handle price inquiries directly inside Odoo. No technical background is required.
Continuous Optimization
We review website performance on a regular basis and apply improvements based on real user behavior. This keeps the platform effective as the product range grows.
Support & Maintenance
Bug fixes, Odoo version updates, and system checks are handled in advance. This helps keep the platform stable and running smoothly while you focus on your business.
Scalability & Growth
As your business grows, the Odoo platform expands with it. New modules, product categories, and system integrations can be added to support changing business needs.
