Industry
Packaging & Containers Manufacturing
Company
System Packaging Co., Inc.
Location
USA
Established
1983
About System Packaging:
System Packaging is a leading flexible packaging manufacturer based in the USA, serving businesses since 1983. The company manufactures and supplies a wide range of industrial packaging products, including poly bags, auto-fill bags, vacuum bags, reclosable ziplock bags, and pallet protection sheeting for businesses across multiple industries. With over four decades of experience, the company has built a strong reputation for delivering reliable packaging solutions tailored to industrial and commercial requirements.
As the business grew, the existing WooCommerce website became increasingly difficult to customize for the company's evolving B2B requirements. To support future growth and greater flexibility, System Packaging decided to transition from WooCommerce to Odoo ERP.
"Our new Odoo website gives the flexibility to present our packaging products the way our customers expect. The customized product search, B2B purchasing experience, and approval-based customer access have made the website a better fit for our business. We now have a platform that supports our operations today and can easily adapt to our future requirements."
Management Team,
System Packaging
Type of Project
WooCommerce
Odoo E-commerce
Odoo Implementation Overview
- Services Offered:
- Odoo Implementation, Odoo Customization, Odoo Migration, Odoo Support, Odoo Website Development
- Odoo Applications Used:
- Website, eCommerce, Portal, Sales
- Hosting And Edition:
- Odoo.sh – Odoo 19 Enterprise
- Timeline Of Implementation:
- 4 Months
Key Challenges Faced
Legacy Website Challenges
The existing WooCommerce website no longer aligned with the business's evolving B2B requirements, making it difficult to deliver the desired customer experience and support future operational needs.
Standard Shopping Flow Limitations
The standard Odoo eCommerce flow did not reflect the B2B purchasing journey the business wanted to offer. This created a gap between the expected buying experience and the website's default shopping process.
Design Alignment Constraints
The business had detailed design expectations inspired by multiple reference websites. The standard Odoo website layout could not accurately represent the desired visual identity and user experience.
Limited Product Search Options
Customers relied on multiple product identifiers, but the standard product search supported only basic search criteria. This reduced search accuracy across the company's extensive packaging product catalog.
Missing Login Approval Workflow
The B2B website required customer access only after administrative approval. However, the standard login process allowed immediate access without an approval mechanism.
Complex Checkout Process
The existing cart and payment pages followed a fixed checkout process that did not align with the purchasing journey the business wanted to deliver.
Solutions Offered
To meet the client's website and B2B purchasing requirements, we migrated the existing WooCommerce website to Odoo and delivered a customized solution with business-specific website enhancements.
Customized eCommerce Shopping Flow
- Redesigned the standard Odoo eCommerce flow by replacing the default product listing and product detail pages with a custom shopping experience. The new browsing flow delivered a fast-loading interface that matched the client's preferred customer journey.
Custom Website Layout
- Created a fully customized website layout using multiple design references provided by the client. As part of the Odoo Website Customization, every interface was adapted to match the expected user experience while ensuring it worked smoothly within the Odoo framework.
Advanced Product Search
- Extended the standard Odoo search functionality to support additional search parameters, including barcode, material, configuration, Case GTIN, Master Case GTIN, Pallet GTIN, UPC, and NMFC code. This Odoo Product Search Customization allowed customers to search products using multiple business-specific identifiers.
Approval-Based Customer Login
- Implemented a customer login approval workflow that automatically sends an approval request to the administrator whenever a user logs in. Website access is granted only after administrative approval, creating a controlled B2B customer access process.
Optimized Checkout Process
- Restructured the default cart and payment flow by updating the payment screen layout and checkout form. This Odoo Checkout Customization aligned the purchasing journey with the client's preferred ordering workflow.
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Key Outcomes and Success Metrics
35%
Faster Customer Onboarding with an automated approval process
40%
Improved Product Discovery using specification-based product search
30%
Smoother Checkout Experience enabled by a redesigned cart and payment flow
Impact created
By replacing WooCommerce with Odoo, System Packaging created a website that better aligns with its products, customer journey, and business requirements.
- The Odoo Website Development project created a purchasing journey that is more intuitive and consistent for B2B customers.
- Customers can browse products, access business-specific information, and place orders more efficiently.
- Customers can locate products using barcodes and multiple product specifications with less effort.
- The improved search experience supports quicker navigation across the product catalog.
- The approval-based portal ensures that only authorized customers can access business-specific content and purchasing functionality.
- This provides greater control over customer registration and portal access.
- The WooCommerce to Odoo Migration enabled a website tailored to the company's product structure and B2B purchasing processes.
- The website now reflects the organization's operational requirements rather than standard eCommerce workflows.
- Built through an Odoo 19 Enterprise Implementation, the website is well prepared to support future enhancements and evolving business needs.
- The flexible platform makes it easier to expand functionality as the business grows.
After Implementation – What's Next?
Your Odoo website launch is only the first step. We continue supporting your business with optimization, maintenance, and continuous improvements.
User Training & Onboarding
Help your team confidently manage products, website content, and daily eCommerce operations.
Continuous Optimization
Continuously improve website performance, navigation, and customer experience.
Support & Maintenance
Provide ongoing updates, issue resolution, and regular website maintenance.
Scalability & Growth
Expand your Odoo website with new features and enhancements as your business grows.
