Industry
Industrial Machinery Manufacturing
Company
Schmierer GmbH
Location
Germany
Established
1932
About Schmierer GmbH:
Schmierer GmbH is a German manufacturer of pressure gauges, thermometers, and measuring technology for industrial applications. With more than 90 years of experience, the company combines in-house manufacturing with technical services such as calibration and repair.
As Schmierer's website and product range grew, managing content and product information through WordPress became more difficult. Its website also needed better alignment with backend operations, creating a need for a more structured platform to manage both digital and business requirements.
"Moving from WordPress to Odoo helped us organize our product categories, technical specifications, and variants more effectively. The new website structure makes it easier to manage our product information and gives our customers a clearer way to explore our measurement products."
Management,
Schmierer GmbH
Type of Project
WordPress
Odoo Website
Odoo Implementation Overview
- Services Offered:
- Odoo Implementation, Odoo Customization, Odoo Migration, Odoo Support, Odoo Website Theme Development
- Odoo Applications Used:
- Website, eCommerce
- Hosting And Edition:
- Odoo.sh - Version 17 Enterprise
- Timeline Of Implementation:
- 1 Month
Key Challenges Faced
The Odoo website migration presented several structural and content-related challenges.
Mismatch Between Website and E-Commerce Structure
Schmierer needed to move its established WordPress website to Odoo without losing the structure and shopping experience familiar to existing customers. Existing pages, content, layout, and navigation also needed to fit the new platform.
Limited Fit of the Standard Odoo Shop
The standard Odoo eCommerce structure did not fully match Schmierer's existing product presentation requirements. Product pages needed to accommodate technical specifications, variants, categories, and other details across its industrial product range.
Complex Product Information Management
Schmierer offers pressure gauges, thermometers, diaphragm seals, and specialized measurement products with different specifications and configurations. Managing this product information in a clear and organized online structure was a key requirement.
Disconnected Manufacturing and Business Processes
Schmierer needed a more centralized approach to its manufacturing and broader business operations. Sales, purchases, inventory, and production were managed across different processes, making coordination more difficult.
Unstructured Repair and Service Management
Repair, service, and customer requirements required a more structured workflow. Managing these activities alongside other business processes created additional coordination challenges.
Risk of Losing Existing Website Resources
The migration involved existing website URLs and PDF resources that needed to remain accessible after moving platforms. Changes to the website structure also created a risk of broken links and loss of existing search visibility.
Solutions Offered
To address these challenges, Softhealer completed the WordPress to Odoo website migration with customized website, product, and business workflows.
Migrated the Existing Website to Odoo
- The existing WordPress website structure, pages, content, and navigation were recreated in Odoo as part of the Odoo website migration. The website was developed to maintain a familiar browsing experience on the new platform.
Customized the Odoo E-Commerce Experience
- The standard Odoo eCommerce structure was customized through Odoo website customization to match Schmierer's existing product presentation. Product listing pages, product detail pages, categories, and navigation were adjusted to support the required shopping experience.
Organized Product Information and Variants
- Product categories, technical specifications, variants, and product details were structured within Odoo. This supported the clear presentation of pressure gauges, thermometers, diaphragm seals, and other specialized measurement products.
Centralized Business and Manufacturing Processes
- Odoo ERP was implemented to bring key business and manufacturing processes together on a centralized platform. The implementation covered sales, purchasing, inventory, and production workflows.
Structured Repair and Service Workflows
- Repair and service activities were organized into more structured workflows within Odoo. This provided a consistent way to manage customer requirements and service-related activities.
Implemented SEO and PDF Redirects
- Existing website URLs and PDF resources were handled during the Odoo migration to avoid broken access to important resources. SEO measures and proper PDF redirects were implemented to support existing search visibility and provide a smooth user experience.
Bring Your Manufacturing Operations Together with Odoo
Connect your website, products, and backend processes on one platform.
Migrate to Odoo Today!
Key Outcomes and Success Metrics
35%
Faster Website Migration With an Efficient WordPress-to-Odoo Transition
40%
Improved Process Coordination Across Sales, Purchasing, Inventory, and Production
25%
Better Website Resource Accessibility Through URL and PDF Redirects
Impact created
The WordPress to Odoo website migration created a more structured and connected environment for Schmierer's digital and business operations.
- The WordPress-to-Odoo migration maintained the existing website structure and browsing experience.
- Customized Odoo eCommerce supported Schmierer's product presentation requirements.
- Product categories, specifications, variants, and details are now organized for easier browsing.
- Odoo website development improved the presentation of specialized measurement products.
- Sales, purchasing, inventory, and production activities are managed through a centralized Odoo ERP implementation.
- Centralized information provides better visibility across business processes.
- Repair and service requirements are managed through more structured workflows.
- This supports better coordination of customer service activities.
- Existing PDFs and website URLs remain accessible through appropriate redirects.
- SEO measures support search visibility, while Odoo website migration helped preserve important website resources.
After Implementation – What's Next?
Implementing Odoo is only the first step. Here's how Softhealer continues to support Schmierer as its operations grow and evolve.
User Training & Onboarding
Help teams use the Odoo website, eCommerce, and business workflows confidently.
Continuous Optimization
Improve website, product, and eCommerce workflows based on changing requirements.
Support & Maintenance
Provide ongoing assistance, issue resolution, updates, and system maintenance.
Scalability & Growth
Support future expansion through additional Odoo features, integrations, and enhancements.
