Industry
Real Estate Development
Company
IRTH Group
Location
United Arab Emirates
Established
1985
About IRTH Group:
IRTH Group is a premier real estate developer and asset manager focused on managing property development and related business operations. Its activities span project planning, property unit management, sales, customer onboarding, collections, construction, and financial management.
IRTH Group initially used Zoho for CRM, basic accounting, and record-keeping. As its real estate operations grew, Zoho's standard workflows could not support key requirements such as project budgeting, broker commissions, PDC tracking, and POC revenue recognition. This created the need for a more complete real estate ERP software solution.
To address these gaps, IRTH Group partnered with Softhealer to implement a customized Odoo Enterprise solution. The platform brought property sales, customer management, approvals, financial forecasting, PDC tracking, project budgeting, and POC accounting together in one centralized system.
"We were looking for a real estate ERP solution that could bring our business processes into one system. Softhealer customized a complete software according to our requirements and implemented Odoo ERP to manage our property, sales, project, and financial operations. We were pleased with the team's support and approach throughout the implementation."
Management,
IRTH Group
Type of Project
Zoho ERP
Customized Odoo ERP
Odoo Implementation Overview
- Services Offered:
- Odoo Implementation, Odoo Customisation, Odoo Training, Odoo Support
- Odoo Applications Used:
- CRM, Sales, Inventory, Accounting, Project, Approval, Purchase, Property Management (Custom App)
- Other Applications (Integrations):
- DocuSign, WhatsApp, Website Integration
- Hosting And Edition:
- Odoo.sh - v17 Enterprise
- Timeline Of Implementation:
- 4 Months
Key Challenges Faced
Before the ERP transformation, IRTH Group faced challenges in managing its growing property, sales, project, and financial operations efficiently.
Disconnected Project Budgeting & Financial Forecasting
IRTH Group needed to manage multi-year project budgets covering land acquisition, construction, financing, and other project costs while comparing planned figures with actual expenses. Sales revenue projections were also not directly connected to customer payment plans and milestone-based collections.
Complex Property Unit & Sales Management
Managing large volumes of property units manually made it difficult to maintain accurate availability and created a risk of double-booking. The sales process also involved considerable administrative work for reservations, Sales & Purchase Agreements (SPAs), and property-related documentation.
Fragmented Lead Capture & Customer Onboarding
Buyer inquiries, broker submissions, customer information, and KYC documentation required a more connected process. The business needed to manage lead capture, pre-booking, customer information, and document submission as part of a unified sales journey.
Lack of Structured Approval Governance
IRTH Group lacked enforced multi-tier approval workflows for high-value sales discounts, payment-plan changes, purchase orders, vendor payments, refunds, and other financial or accounting changes. This made authorization dependent on manual processes rather than defined approval rules.
Complex PDC & Payment Schedule Management
Managing deferred payment plans, installment postponements, and large volumes of Post-Dated Checks (PDCs) across multiple bank accounts was difficult. The business also needed better control over check deposits, clearances, bounced checks, replacements, and payment schedule changes.
Manual Broker Commission Management
Tracking agency registrations, salesperson assignments, and commissions linked to customer payment milestones required manual coordination. This made it difficult to consistently determine commission eligibility and manage broker payouts.
Complex Revenue Recognition & Financial Period Control
Ongoing real estate developments required Percentage of Completion (POC) revenue and cost-of-sales recognition based on certified construction progress. IRTH Group also needed stronger controls over accounting periods to prevent unauthorized changes to closed financial periods.
Inter-Company Payment & Cost Allocation Complexity
Managing payments and shared expenses across multiple companies required accurate allocation and reconciliation between entities. The existing process needed stronger traceability and control over inter-company transactions and shared costs.
Solutions Offered
We implemented a customized real estate ERP solution using Odoo Enterprise with integrated business workflows and custom development.
Real Estate Property & Unit Management
- + Developed a centralized property lifecycle system to manage developments, buildings, units, reservations, and contracts.
- + Created property units with attributes including gross and net area, balcony size, floor level, view type, parking allocation, and pricing.
- + Configured unit status tracking from availability through handover, along with standardized SPA and reservation templates.
- + Added real-estate-specific property fields and unit status audit history for documentation and traceability.
Pre-Booking & Resale Management
- + Configured controlled pre-booking workflows within the Odoo real estate management environment with automated countdown timers.
- + Enabled sales agents to temporarily hold units for prospective buyers.
- + Created resale workflows for unit transfers before and after government registration.
- + Included transfer fee collection and NOC issuance within the resale process.
Lead Capture & Customer Onboarding
- + Integrated WhatsApp inquiries and broker submissions with Odoo CRM to bring buyer leads into the sales process.
- + Created a customer portal for CIF completion, KYC document uploads, and unit progress tracking.
- + Connected broker request workflows with the sales process for external agency submissions.
Dynamic Approvals & SPA Execution
- + Configured approval workflows based on discount percentages, deal values, payment-plan changes, purchase orders, payments, refunds, and accounting changes.
- + Automated SPA and reservation document generation after transaction approval.
- + Integrated DocuSign for electronic signing of approved documents.
- + Used custom Odoo development to support IRTH Group’s authorization requirements.
Project Budgeting & Cost Planning
- + Customized Odoo budgeting to structure multi-year development costs across land acquisition, infrastructure, construction, consultancy, marketing, broker commissions, payroll, and capital expenditure.
- + Configured cost centers to track budgets against committed purchase orders and invoices.
- + Added unit-level calculations for cost per square foot, cost per unit, and required sales pricing.
- + Integrated these capabilities into the Odoo project management setup.
Cash Flow & Scenario Forecasting
- + Developed forecasting capabilities linking property sales and customer payment plans with projected cash inflows.
- + Configured loan drawdowns and day-wise interest schedules for financing projections.
- + Introduced shadow draft journal entries for scenario testing without affecting the official General Ledger.
PDC & Payment Rescheduling
- + Automated the Post-Dated Check (PDC) lifecycle from receipt and vault storage through bank deposits, clearing, bounced checks, and replacements.
- + Connected bank reconciliation with customer and bank ledger accounts.
- + Created an installment postponement workflow to update payment schedules and calculate applicable deferral fees.
Brokerage & Commission Management
- + Established an agency management workflow covering broker licensing, registration documents, compliance information, and banking details.
- + Configured milestone-based commission rules based on SPA execution and customer payment collection.
- + Connected broker request workflows to provide agencies with visibility into commission status.
POC Accounting & Financial Period Control
- + Automated Percentage of Completion (POC) calculations based on certified construction progress.
- + Configured revenue and cost-of-sales recognition for ongoing developments.
- + Added account-wise cash-flow reporting for financial monitoring.
- + Implemented period-lock controls to maintain accounting-period integrity and prevent unauthorized backdated postings.
Inter-Company Payments & Cost Allocation
- + Created inter-company workflows to record payments and expenses made on behalf of related entities.
- + Configured shared-cost allocation based on predefined distributions.
- + Maintained transaction traceability across companies for group-level financial management.
Third-Party Application Integration
- + Connected Odoo with DocuSign, WhatsApp, website workflows, and Alaan corporate cards.
- + Configured REST APIs and webhooks where required for data exchange between Odoo and connected systems.
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Key Outcomes and Success Metrics
35%
Faster Sales Agreement Processing across property sales workflows
100%
Error-Free PDC Tracking across customer payment transactions
46%
Shorter Financial Closing Cycles for month-end accounting processes
Impact Created
The Odoo ERP implementation strengthened IRTH Group's overall real estate management capabilities and improved business visibility and control.
- Management gained real-time visibility into project budgets, cash flow, and operational activities through a centralized real estate ERP software platform.
- Structured approval and accounting controls provided greater governance across critical business processes.
- Sales agreements that previously required 3–5 days were prepared and e-signed in under 15 minutes.
- Approval cycles were reduced from 2+ days to under 2 hours, accelerating key sales and operational decisions.
- PDC tracking errors were reduced from the previously reported 12% to zero, providing complete visibility across cheque transactions.
- Automated milestone-based broker payouts eliminated the recurring disputes associated with manual commission calculations.
- Month-end financial closing was reduced from 15 days to just 3 days, giving the finance team access to finalized financial information much sooner.
- The centralized Odoo financial management environment supported more timely reporting and financial control.
After Implementation – What's Next?
Odoo implementation is only the first step. Here's how Softhealer continues to support your business as it grows.
User Training & Onboarding
Support teams in effectively using key Odoo workflows.
Continuous Optimization
Refine workflows and custom features as requirements evolve.
Support & Maintenance
Provide ongoing support for Odoo, integrations, and custom developments.
Scalability & Growth
Extend the Odoo environment with new modules and enhancements as operations grow.
