We are seeking a strategic, results-driven Marketing Head to lead our marketing initiatives and drive brand growth, customer acquisition, and product visibility in competitive markets. The ideal candidate will have a strong background in B2B or product marketing, with hands-on experience in ERP systems or having worked in a product-based company. Please share only those resumes that meet all the requirements, particularly candidates with experience in product-based companies and over 5 years of relevant experience.
Technologies / Tools
- CRM & ERP Platforms (e.g., SAP, Odoo, Zoho)
- Marketing Automation Tools (e.g., HubSpot, Mailchimp, Marketo)
- Analytics Tools (e.g., Google Analytics, SEMrush, Tableau)
- Social Media & Ad Platforms (Meta, LinkedIn, Google Ads)
- Product Lifecycle Management (PLM) Tools
Responsibilities
- Develop and lead the overall marketing strategy in alignment with business objectives.
- Plan and execute end-to-end product marketing campaigns with measurable ROI.
- Collaborate with product and sales teams to align go-to-market strategies.
- Drive brand awareness, customer acquisition, and retention through targeted campaigns.
- Analyze market trends, customer insights, and competitor activity to refine strategies.
- Manage and mentor the internal marketing team for peak performance.
- Optimize digital presence across web, SEO, SEM, social media, and content platforms.
- Oversee marketing performance metrics and adjust tactics based on analytics.
- Participate in product launches, trade shows, and other promotional events.
- Ensure consistency in brand messaging and positioning across all touchpoints.
Education
- Bachelor’s or Master’s degree in Marketing, Business Administration, Information Technology, or a related field.
Experience
- 5+ Year
Must Have
- Strong understanding of B2B/B2C product marketing strategies.
- Proven experience working in a product-based company or with ERP/CRM systems.
- Strategic mindset with a hands-on approach to execution.
- Excellent leadership, communication, and stakeholder management skills.
- Strong analytical thinking and decision-making ability.
- Creative mindset with the ability to craft compelling brand narratives.
- Adaptability to evolving market needs and business goals.